Senior Marketing Manager

Senior Marketing Manager role in a natural health business, with a number of retail outlets in Galway, with a successful online presence. 

The Senior Marketing Manager is a key role in the Business organisation to help develop a vision for the future and drive it to realisation.  

An excellent opportunity to grow within a successful company, this role offers the prospect to gain rapid hands-on business insight and growth into a business leadership role.

Key Responsibilities

• Develop and deliver an integrated marketing strategy, optimising marketing spend to achieve commercial goals
• Own and oversee the execution of a customer-centred campaign calendar and marketing plan, driving traffic to stores and online:
  • Delivery of a cohesive brand and product message across all retail sites, the company website and all communication channel
  • Design and deliver a new program of marketing support and activities for the retail store estate, driving footfall, sales and conversion
  • Lead the media planning strategy and delivery across print and radio
  • Deliver initiatives to raise awareness of the breadth of the company's product offer (driving growth in key product categories)
  • Retain high-value current customers and broaden the reach to gain new customers
  • Work with key suppliers to deliver unique customer experience through product sampling, giveaways and promotional offers
  • Oversee instore merchandise presentation and ensure all daily retail operations are consistent with brand and marketing strategies
  • The creation and publication of all marketing materials in line with marketing plans
• Design and deliver a strategy to relaunch/realise the potential of the Customer Club, driving rich data insights whilst rewarding and retaining loyal customers
• Assist with the roadmap for the development of the website, updating systems to appeal to current and future customers
• Undertake continuous analysis of the competitive environment and consumer trends, stay up to date on software, data and consumer trends
• Working with management to lead and develop the marketing team, eCommerce Team and Sales teams ensuring key business and brand objectives are delivered
• Work cross-functionally across the business, enabling the business to meet its commercial objectives by providing them with appropriate tools, materials and presentations
• Act as a brand guardian for the company through brand exposure and communications and as an ambassador for the brand with both internal and external stakeholders

Knowledge, Skills & Experience

• Educated to at least degree level in Marketing and be proficient operationally in multichannel marketing
• Minimum of 3 years’ experience in a similar role
• A natural influencer with an ability to sell concepts and drive the business forward
• Experienced in managing and coaching teams
• Working knowledge of digital marketing
• Highly proficient marketing techniques
• Proven track record of achieving and exceeding targets
• Experience in a retail environment advantageous

Benefits

• Competitive salary
• Pension contributions
• Generous staff discount
• 21 days’ holiday
• Bonus on achieving targets

Call Aileen today on 091-546700 or click here to apply now.