Senior Marketing Manager
Job Title: | Senior Marketing Manager |
Contract Type: | Permanent |
Location: | Galway |
Industry: | |
Salary: | On Application |
Start Date: | ASAP |
Duration: | Permanent |
REF: | 10608 |
Contact Name: | Aileen FitzGerald |
Contact Email: | aileen.fitzgerald@icegroup.ie |
Job Description
Senior Marketing Manager role in a natural health business, with a number of retail outlets in Galway, with a successful online presence.
The Senior Marketing Manager is a key role in the Business organisation to help develop a vision for the future and drive it to realisation.
An excellent opportunity to grow within a successful company, this role offers the prospect to gain rapid hands-on business insight and growth into a business leadership role.
Key Responsibilities
- Develop and deliver an integrated marketing strategy, optimising marketing spend to achieve commercial goals
- Own and oversee the execution of a customer-centred campaign calendar and marketing plan, driving traffic to stores and online:
- Delivery of a cohesive brand and product message across all retail sites, the company website and all communication channel
- Design and deliver a new program of marketing support and activities for the retail store estate, driving footfall, sales and conversion
- Lead the media planning strategy and delivery across print and radio
- Deliver initiatives to raise awareness of the breadth of the company's product offer (driving growth in key product categories)
- Retain high-value current customers and broaden the reach to gain new customers
- Work with key suppliers to deliver unique customer experience through product sampling, giveaways and promotional offers
- Oversee instore merchandise presentation and ensure all daily retail operations are consistent with brand and marketing strategies
- The creation and publication of all marketing materials in line with marketing plans
- Design and deliver a strategy to relaunch/realise the potential of the Customer Club, driving rich data insights whilst rewarding and retaining loyal customers
- Assist with the roadmap for the development of the website, updating systems to appeal to current and future customers
- Undertake continuous analysis of the competitive environment and consumer trends, stay up to date on software, data and consumer trends
- Working with management to lead and develop the marketing team, eCommerce Team and Sales teams ensuring key business and brand objectives are delivered
- Work cross-functionally across the business, enabling the business to meet its commercial objectives by providing them with appropriate tools, materials and presentations
- Act as a brand guardian for the company through brand exposure and communications and as an ambassador for the brand with both internal and external stakeholders
Knowledge, Skills & Experience
- Educated to at least degree level in Marketing and be proficient operationally in multichannel marketing
- Minimum of 3 years’ experience in a similar role
- A natural influencer with an ability to sell concepts and drive the business forward
- Experienced in managing and coaching teams
- Working knowledge of digital marketing
- Highly proficient marketing techniques
- Proven track record of achieving and exceeding targets
- Experience in a retail environment advantageous
Benefits
- Competitive salary
- Pension contributions
- Generous staff discount
- 21 days’ holiday
- Bonus on achieving targets
Call Aileen today on 091-546700 or click here to apply now.
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