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Senior Marketing Manager

Senior Marketing Manager

Job Title: Senior Marketing Manager
Contract Type: Permanent
Location: Galway
Industry:
Salary: On Application
Start Date: ASAP
Duration: Permanent
REF: 10608
Contact Name: Aileen FitzGerald
Contact Email: aileen.fitzgerald@icegroup.ie

Job Description

Senior Marketing Manager role in a natural health business, with a number of retail outlets in Galway, with a successful online presence. 

The Senior Marketing Manager is a key role in the Business organisation to help develop a vision for the future and drive it to realisation.  

An excellent opportunity to grow within a successful company, this role offers the prospect to gain rapid hands-on business insight and growth into a business leadership role.

Key Responsibilities

  • Develop and deliver an integrated marketing strategy, optimising marketing spend to achieve commercial goals
  • Own and oversee the execution of a customer-centred campaign calendar and marketing plan, driving traffic to stores and online:
    • Delivery of a cohesive brand and product message across all retail sites, the company website and all communication channel
    • Design and deliver a new program of marketing support and activities for the retail store estate, driving footfall, sales and conversion
    • Lead the media planning strategy and delivery across print and radio
    • Deliver initiatives to raise awareness of the breadth of the company's product offer (driving growth in key product categories)
    • Retain high-value current customers and broaden the reach to gain new customers
    • Work with key suppliers to deliver unique customer experience through product sampling, giveaways and promotional offers
    • Oversee instore merchandise presentation and ensure all daily retail operations are consistent with brand and marketing strategies
    • The creation and publication of all marketing materials in line with marketing plans
  • Design and deliver a strategy to relaunch/realise the potential of the Customer Club, driving rich data insights whilst rewarding and retaining loyal customers
  • Assist with the roadmap for the development of the website, updating systems to appeal to current and future customers
  • Undertake continuous analysis of the competitive environment and consumer trends, stay up to date on software, data and consumer trends
  • Working with management to lead and develop the marketing team, eCommerce Team and Sales teams ensuring key business and brand objectives are delivered
  • Work cross-functionally across the business, enabling the business to meet its commercial objectives by providing them with appropriate tools, materials and presentations
  • Act as a brand guardian for the company through brand exposure and communications and as an ambassador for the brand with both internal and external stakeholders

Knowledge, Skills & Experience

  • Educated to at least degree level in Marketing and be proficient operationally in multichannel marketing
  • Minimum of 3 years’ experience in a similar role
  • A natural influencer with an ability to sell concepts and drive the business forward
  • Experienced in managing and coaching teams
  • Working knowledge of digital marketing
  • Highly proficient marketing techniques
  • Proven track record of achieving and exceeding targets
  • Experience in a retail environment advantageous

Benefits

  • Competitive salary
  • Pension contributions
  • Generous staff discount
  • 21 days’ holiday
  • Bonus on achieving targets

Call Aileen today on 091-546700 or click here to apply now.