To Apply for this Job Click Here
Reports to: COO
Location: Galway
Business Unit Focus:
Group-wide across Recruitment, Training, Payroll and Business Services
Role Purpose
To strengthen the ICE Group brand and drive business growth through customer-led, insight-driven marketing. The role is responsible for understanding customer needs, market opportunities and marketing performance, using these insights to guide brand development, marketing activity and strategic decision-making across the organisation.
Success will be measured through brand growth, customer engagement, lead generation and the effective use of insight and data to improve marketing outcomes.
The right person will take ownership for the Marketing departments goals and objective, in addition to influencing the Leadership Team and all BU Leaders to support and magnify ICE Group’s brand value.
Key Responsibilities
Brand Strategy & Development
- Take ownership of the ICE Group brand across all business units.
- Design plans to deliver the ongoing brand transformation and positioning strategy.
- Ensure brand consistency across all customer touchpoints, channels and communications.
- Develop compelling brand narratives that communicate ICE Group’s purpose, value proposition and customer outcomes.
Customer Insight & Voice
- Promote the voice of the customer within the organisation.
- Develop a deep understanding of customer needs, behaviours, motivations and decision-making drivers.
- Support the development of customer personas, journeys and value propositions.
- Use insight to improve customer engagement, content relevance and marketing effectiveness.
- Gather customer, market and competitor insights to inform messaging and marketing priorities.
Marketing Performance & Growth
- Champion an evidence-based approach to marketing decision-making.
- Monitor and evaluate marketing performance across channels to identify what drives leads, enquiries, applications, engagement and commercial outcomes.
- Analyse data from SEO, website analytics, Google Ads, social media, CRM and other marketing platforms.
- Translate marketing performance data into actionable recommendations for campaigns, channels and content.
- Ensure marketing activity is aligned to business objectives and delivers measurable value.
- Define reporting requirements and ensure leadership teams have meaningful marketing insights to support decision-making.
Campaign Planning & Execution
- Lead the planning and coordination of integrated marketing campaigns.
- Work with business unit leaders to understand campaign requirements and marketing priorities.
- Ensure campaigns are aligned with brand strategy, customer insight and organisational objectives.
- Coordinate internal and external resources to deliver campaigns effectively.
- Evaluate campaign effectiveness and identify opportunities for improvement.
Stakeholder Engagement
- Demonstrate Leadership and Influencing skills in promoting the ICE Group brand internally and externally
- Build strong relationships with internal stakeholders across all business units.
- Collaborate with external agencies, suppliers and specialist partners.
- Present marketing insights, recommendations and performance updates to leadership teams.
- Influence decision-making through clear communication and evidence-based recommendations.
Skills & Experience
- 5+ years’ experience in a marketing, brand, communications or growth-focused role.
- Strong understanding of brand development and customer-focused marketing.
- Ability to analyse and interpret marketing performance data and translate findings into actions and recommendations.
- Understanding of SEO, website analytics, Google Ads, social media performance and lead generation metrics.
- Experience using market and customer insight to influence marketing activity.
- Excellent communication, storytelling and stakeholder management skills.
- Commercially aware with the ability to connect marketing activity to business outcomes.
- Strong organisational and project management skills.
What We Offer
- Opportunity to contribute to a growing and purpose-driven organisation.
- A collaborative and supportive team environment.
- Opportunities for professional development and career growth.
- Exposure to a variety of brands, campaigns, and business units across ICE Group.
- 4-day working week( post probation)
- Pension and incremental leave
ICE Group is committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to achieve their potential. We welcome applications from individuals of all backgrounds and experiences and are committed to providing reasonable accommodations throughout the recruitment process.